Rachel Foster

Reinforce Corporate Branding with Promotional Products

At the heart of any corporate marketing strategy is the company brand. It is, in the simplest, most straightforward terms, the core of the corporate identity. It is, as the American Marketing Association defines it, ‘a name, term, design, symbol, or any o... Read >

Promotional Products Help Boost Referral Program Rates

Referrals play a big role in any business, improving customer relations with customer referral incentive programs while attracting new clients in the process. This unique person-to-person style of lead generation maintains the balance between new and exis... Read >

How to Effectively Boost Work Performance With Gifts and Incentives

Employee incentive programs are a huge part of U.S. industries, but still a great number of businesspeople doubt their effectiveness. Spending $100 billion annually for incentives in the workplace is a huge deal, so how do you get actual results? A stu... Read >

Three Ways to Effectively Market Your Business

The key to a successful business is having a strong customer base. New businesses need to be able to establish themselves in their intended market to be able to generate revenue. Once you've figured out your niche market, it's time to get your name out th... Read >